AdWord Keyword Tools

On Wendesay, January 28th, our class and other Chatham University students and faculty attended a trip to Google to learn more about Google AdWords and Key Word Planning.  Key Word Planning will help my team create ads better geared toward keywords that fit our client and their business.  When we first arrived to Google Timothy James and his colleague gave us a tour of their building and gave us some "fun facts" about different parts of the office.  One thing that I took away from James' presentation was to make sure that you create a good ad or ads and try to give yourself a higher drank so that your ad will be more likely to show.

In the Google KeyWord Planner, you must sign up to view any of the content. Once you create an account and sign up to use AdWords, you can play around with the keyword planning tool.  There are so many different ways that people can search for something and when writing and AdWord Campaign, you want to try to get the Google users who search for the not so popular things as well.  Timothy James take about this tool in his presentation and a key take-away is to not overload one AdWord with all of the keywords, but rather have multiple AdWords and tailor the keywords to each ad.

Another tool that will be helpful in this course is Moz.  Moz is a marketing software tool that specializes in SEO Marketing.  It started in 2004 and has grown since then and has helped numerous people and businesses with their online marketing strategies. This tool, like many others, searches and catalogs the entire internet, analyzes the data, and generates results that will help its users create good ads to run. Another, more simple tool, is UberSuggest.  It is very simple to use and does not require anything to sign up for it. I would not use this tool regularly because it does not appeal to me. Screaming Frog is another software system that will help in SEO marketing, it is extremely similar to Moz.

Google KeyWord Planner is set up so that the user can control everything and Google suggest their tools for you to use.  Moz seems like it is set up to run a marketing campaign for you by helping you and suggesting things to actually do.  It is hard to say what Moz actually does for it's customers because you need to sign-up and it is not free, so I was unable to view the content and what a user would actually see.